WEBSITE TRACKING TECHNOLOGIES

Integrated into this website are the targeted advertising tools. These tools use cookies and similar technologies and enable us to analyse the visitor’s use of our website. For this purpose the generated information in the cookie (including your IP-address) is sent to us and stored to enable us to optimize the use of our website and/or provide you with advertisements tailored to your interests. You may preclude the use of these tracking technologies by selecting the appropriate settings in your browser. Be aware that in this case it may occur, that you may not be able to use all functions of this website.

Google Analytics uses cookies to help us analyse how you use this website. We use the information to compile reports and to help us improve the website. The cookies collect information in an anonymous form, including the number of visitors to the website, where visitors have come to the website from and the pages they visited. For an overview of privacy at Google, please click here.

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Additionally, we use tracking technologies (for example Salesforce DMP (https://www.salesforce.com/products/marketing-cloud/sfmc/salesforce-dmp-privacy/) to analyse your use of this website, to deliver advertisements tailored to your interests by cooperating with ad networks, ad serving vendors and similar services. We may collect information about your online activity (e.g., the sites and pages you have visited) through tracking technologies such as cookies, tracking pixels and similar devices in order to deliver ads and online services that are relevant to you.

We are processing your personal data according to Art. 6 (1) (f) GDPR for the legitimate purposes of optimizing our website and analysing your use of the website. The personal data will be erased when they are no longer necessary for the original purpose (replying to your raised questions and comments).

NEWSLETTER

On our website, you have the option of subscribing to our free newsletter. We use the double-opt-in procedure for subscription. Once you submit the subscription form to us, you will receive a confirmation email from us. Your subscription will be activated only after you have clicked on the link in the confirmation email. You can unsubscribe from the newsletter at any time. To do so, use the unsubscribe function on our websites or the unsubscribe link at the end of each email. Your email address will then be deleted immediately from the distribution system.

By subscribing to the newsletter, you agree to the following declarations of consent:

I agree to receive advertising from Bud Light in the form of newsletters.

We are processing your personal data according to Art. 6 (1) (a) GDPR. The personal data will be erased when they are no longer necessary for the original purpose (replying to your raised questions and comments). The provision of such data is necessary in order to provide you with our newsletters (Art. 6 (2) (c) GDPR).

SOCIAL MEDIA PLUG-INS

We place various social media buttons on our website in the form of a link. Following are the social media buttons used but not limited:

• Facebook
• Twitter
• Instagram

Please be aware that by visiting a website which integrates social media plugins, certain data (your current IP address, visited sites, the date and time the website etc.) is forwarded to these social media services even if you are not registered with these services.

If you are already logged into the social media service when you click on the social media button, the social media service may also use this data to identify your user name and possibly even your real name. We have no control over the extent, nature and purpose of such data processing by the social media service. Please note that the social media service is perfectly capable of using this data to create pseudonymised and even individualised user profiles.

We leave it up to you on whether you want your personal data to be forwarded to social media services by using the so-called 2-Click-Method. The 2-Click Method refers to a technique of protecting consumers’ identity where a social media button appears on a website. The 2-Click system uses static links that require the social media buttons to be “activated” by a user before any data is transferred to the social media server. A button is activated with the first “click”. Once it has been activated, the social media service has access to all the above-named information. The user will, with a second “click”, be able to interact with the website using his or her profile on the activated social media platform, e.g. by sharing or liking a post.

You can find further information about data protection regarding Facebook at https://www.facebook.com/policy.php, regarding Twitter at https://twitter.com/privacy?lang=de and regarding Instagram at https://help.instagram.com/155833707900388.

CONTACT FORM

When you are using the contact form to get in touch with us, we only collect and process your name, your email address and your questions and comments.

You are free to give us more information.

Please note that by clicking on “contact us” you are leaving this website and are redirected to our global “contact us” website (https://contactus.ab-inbev.com) which is not operated by us.

We are processing your personal data according to Art. 6 (1) (f) GDPR for the legitimate purposes of replying to you and staying in touch with you. The personal data will be erased when they are no longer necessary for the original purpose (replying to your raised questions and comments).

SECURITY MEASURES

We adopt technical and organisational measures to protect your data as comprehensively as possible. In addition to the commitment of our employees to secrecy and a careful selection and monitoring of our service providers, we also secure our operating environment adequately.

To protect your data against unwanted access, we use data encryption. Data collected from this website will be passed between your computer and our server and vice versa via the internet using data encryption in transit technology by using 256-Bit TLS (Transport Layer Security) encryption. If the connection is encrypted the ‘lock’ symbol on your browser status list will show as locked, and the address line will start with “https://”. We will not use encryption if you exchange only generally available information with us. Data stored in our database is encrypted using data encryption in storage technology by using 256-Bit AES encryption.

DO NOT TRACK

Do Not Track” is an opt-in browser setting that enables users to opt out of tracking by websites they do not visit, including analytics services, advertising networks, and social platforms. You can adjust the settings on your browser and opt-in to “Do Not Track”. Once you have done this, a “Do Not Track” request will be sent when you access a website from your browser, and your user activity is no longer tracked.

LEGAL DRINKING AGE

This website is not intended for individuals under the legal drinking age. Therefore, we perform age checks upon visiting the website. If we later learn that an individual under the legal drinking age has provided us with personal information, we will delete it.

Do not share this website and its contents to minors.

TRANSFER TO THIRD PARTIES

We may disclose your personal information to third parties such as our members, our professional advisers, our external and internal service providers that provide services to us (such as distribution of newsletters, IT hosting and market research). We may disclose your personal information for the purposes set out above and only for specific purposes according to the relevant data protection laws. Those service providers are bound to process your personal data only on our strict instructions and when they can offer adequate technical and organizational measures to protect your data.

We may also disclose your personal information if it is required or authorized by law, where disclosure is necessary to prevent a threat to life, health or safety, or where we are otherwise permitted by the relevant data protection laws.

SENDING INFORMATION OVERSEAS

Personal information is sent overseas in limited circumstances, including to:

[description IT-structure, Matrix-structure]. AB InBev companies render hosting and support services within the group and assist AB InBev in performing processing operations for the described purposes.

AB InBev will not send your personal information to a recipient outside the EU / the EEA without obtaining your consent or otherwise complying with the relevant privacy legislation.

DATA PRIVACY OFFICER
For questions, comments or complaints, please contact our data privacy officer:
Peter Suhren
First Privacy GmbH
Web: https://www.first-privacy.com/
E-Mail: [email protected]
Phone: +49 421 69663282

COMPLAINTS
If you are concerned that we have not complied with your legal rights or applicable data protection laws, you may bring a complaint internally through our complaints process or you may decide to make a formal complaint with the Data Protection Authorities, The Information Commissioner's Office

We will deal with complaints as follows:

Step 1: Let us know
If you would like to make a complaint, you should let us know by contacting our Data Protection Officer (DPO).

Step 2: Investigation of complaint
Your complaint will be investigated by our DPO.
A response to your complaint will be provided in writing within a reasonable period (one month in principle, but we may inform you should we need more time to process your request).

Step 3: Contact Data Protection Authority
We expect that our procedures will deal fairly and promptly with your complaint. However, if you remain dissatisfied, you may also contact The Information Commissioner's Office

Web: https://www.ico.org.uk
Helpline: 0303 123 1113

Complaints must be made in writing

Bud Light
Consumer Department
AB InBev UK Limited Tel: 01582 391166
Porter Tun House
500, Capability Green
Luton
Bedfordshire
LU1 3lS

Any complaints or correspondence in relation to this Privacy Policy should be sent to our DPO at: [email protected].

ONLINE SHOP

Before placing an order you have to register on the website. By logging into the website you can review your personal data and access all finalized or open orders. We do not collect more personal data than is necessary. The personal data you submit during your registration or while placing an order will only be used for the purpose of processing your orders. We do not use your data for marketing or other purposes. In order to secure the transmission of sensitive bank and credit card details and to protect data from abusive use we utilize in transit encryption (SSL, Secure Socket Layer).

We are processing your personal data according to Art. 6 (1) (b) GDPR. The personal data will be erased when they are no longer necessary for the original purpose (ordering goods from our webshop) and no mandatory retention periods have to be adhered to. The provision of such data is necessary to enter into a binding contract (Art. 6 (2) (c) GDPR).

Thank you for visiting our website.
Effective Date: This policy was last updated on 14th November 2018.
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